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TOTD: Should the Mitsubishi Evo Successor Get a Different Name?

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We've heard previously that the current Mitsubishi Lancer Evolution (known colloquially as the Evo) would be the last of its kind, with its replacement ditching the traditional turbocharged all-wheel-drive formula in favor of a hybrid drivetrain. Now, new details from a source close to Mitsubishi suggest the next three-diamond-badged performance sedan may get a new name entirely. For today's Thread of the Day, we want to know if you think that's a good idea.
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Because Mitsubishi's next performance car is so different from the Evolution models that came before it, the Japanese automaker could assign it a completely different name. While it will share little in common with the Evo we've come to know and love, the next-gen car will still reportedly be turbocharged and all-wheel-drive, downsizing to a tuned version of the brand's 1.1-liter three-cylinder engine and using electric motors on both front and rear axles similar to the Outlander PHEV's setup. Our source tells us that those motors combined with Mitsubishi's next-gen S-AWC would give the Evo replacement handling capabilities beyond any past model. With that said, do you think the car should retain the Evo moniker, or is Mitsubishi right in considering a name change? If a change is in order, what should Mitsubishi call it? Share your thoughts below.
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28 comments
DERRECK
DERRECK

build the white car in the picture 

TheWeatherWarrior
TheWeatherWarrior

Yes, new name if:

- not linked to Lancer or similar pedestrian vehicle

- body/design configuration is significantly different 

- shares NO components (minus bolts and clips and a few trim pieces) from old model


No, same name if:

- basically the same design (sedan)

- still based on Lancer/replacement for Lancer

- only difference is drive train. 


If adding the hybrid is really the only significant change...then no. To me, hybrid is no different than adding or subtracting turbos. Precedence there in years past means no. 


That said...I've always thought it would be kinda cool to have the EVOs badged as 4000 GT (a play off the 90s car and no one has a numbered/Letter system that goes that high. 


Raphael Chapman
Raphael Chapman

how about just evolution. it will still be in number sequence, (evo XI), only difference is that they drop lancer from the name. also they should offer a Coupe & hatchback version alongside the sedan.

92Vectra1.6i
92Vectra1.6i

Sure, maybe call it the Triple Threat (for the triple ICE, combined with front and rear electric motors). Another thought is to call it the Eclipse and if all the gee-whiz electronix don't work but you're still rolling, you'll have a Partial Eclipse and if there's a complete shutdown, you'll have a Total Eclipse (if you wreck it you could have a Totaled Eclipse, but I don't wanna go there). This next generation sport compact sounds like a potential marketing mistake as an Evo , something a company on life support has no room for, but I will give Mitsubishi credit for rolling the dice and daring to be different. Here's hoping all of the gadgets work and are long term reliable, because Mitsubishi can't afford for it to not be (reliable).

brunetmau
brunetmau

Mitsubishi REVO because of the REVOlutionary drivetrain changes.

Abel F. Perez
Abel F. Perez

The car needs a new name definitely. It is no longer a Lancer nor does it share it's platform. So just like the Nissan GTR, this car should become the Mitsubishi EVO. Alternatively, call it Ralliart EVO to give that team some more cred (think SRT Viper).


Now the only thing left is to see if this car is any good in real life. The tech sounds interesting but I am not to sure that Mitsu can execute this.  

John_Woo
John_Woo

They can have it both ways - instead of calling it the "Evolution", call it the "EVO", or "E.V.O.".
It could stand for "Electric Vehicle Ops" or something like that.

This way, although the vehicle is not the official successor to the current Evolution, it's name still implies a relationship, and casual buyers will still just regard it as an Evo.

torque freak
torque freak

As much as I hate ricers I have always held great respect for cars such as the evo and Mitsubishi just pisses on the heritage of probably the best car they ever made. What a discrace Mitsubishi! Smh

rayahmed
rayahmed

This isn't a Mitsubishi. Its a bloody Prius. Forget the name. Change the body. Then decide what to call it.

DaveInRioRancho
DaveInRioRancho

Yes - the name Mitusbishi Motors has a bad reputation for quality:) Oh wait, you were talking about EVO:) Unfortunately for the car company they were spun off from Mitsubishi Heavy Industries back in the 1970s so don't have the very, very deep pockets over their parent to create new products.

Subaru on the other hand is still owned by Fuji Heavy Industries.



moparmaniac34
moparmaniac34

Somebody should really just buy Mitsubishi and turn it around. It pains me to see a company with such a rich performance history just throw it all down the crapper. In my opinion this is what needs to happen to Mitsubishi, first the need to withdraw from the U.S. market, second go bankrupt and restructure, and third fire the president and CEO and start anew.They need to get somebody with a passion for cars and not just some soul less drone working for a paycheck. I wish I had the money to buy this company and turn it around. I'd bring back the Eclipse along with the 3000GT and VR4 Galant, all with all-wheel-drive and turbo four cylinders. Unfortunately I look for Mitsubishi going the way of Saab into oblivion instead of being the righful competitor to Subaru that it used to be. Such a shame and a pity, like seeing the former star quarterback from a high school football team all fat and washed up.

Aln Inch
Aln Inch

i think it should call :"EVOLTRIC"

to reconzied glory past and future electric motor /

rayahmed
rayahmed

I like the concept but the name doesn't sound right.

Black Dynamite Online
Black Dynamite Online

More proof that Mitsu needs to leave the U.S., and probably cars altogether.

They used to, used to, make three bad-ass sports cars in the Evo, Eclipse, and 3000GT.  At least they have a hook for young male buyers, which are the lifeblood of any car company long-term.  Nobody wanted their sedans (Galant or Lancer) or luxury cars (Diamante).  They market liked their sports cars. At least they had that.  Something to build on, and stay relevant with.

Now, they've killed off the last of them.  Why would anyone go to a Mitsubishi dealer for an Evo that's not even an Evo anymore? They have years of brand equity in Evo, and they piss all over it?  For what? They obviously don't have a better idea.

Stupid is as stupid does.....

BD

Hangarchief
Hangarchief

Keep the name for sure......I just hope the new car turns the corner in regards to the interior. I dot mean Nav and a buch of other not needed creature comforts but quality materials, high end soft touch plastics....And keep the price the same as the last generation. I may still own one yet....never with that ridiculous wing though

curiosity
curiosity

I wouldn't change it. If you want to develop any kind of heritage leave it alone. Look at the Mustang it's going on 50.

FordFiveHundredFan
FordFiveHundredFan

Absolutely not. That's just like changing the name of the Corvette, Camaro, Mustang, or Challenger but leaving it the same car. The name itself is iconic and shouldn't be changed. Better yet, leave the traditional drivetrain alone and just redesign the exterior.

Ibjeepr
Ibjeepr

Well, it's a bit of a gamble either way.

1. You never want to stop using a well known, respected nameplate. They brought the Taurus name back for a reason.

2a. on the other hand, you don't want to ruin a nameplate with a bad product.

2b. on the other hand, if the product is really good, you should have kept the name.

3a. I always loved, and still want, a Conquest.  Bringing that name back may work well and leave the option open to use the Evo moniker later.

3b. see 2b

92Vectra1.6i
92Vectra1.6i

@Ibjeepr The car you are thinking of is the rear wheel drive 2.6 liter turbocharged Mitsubishi Starion. What's confusing you is that a rebadged Mitsubishi Starion was sold as the Dodge Conquest in the mid 1980's.

Raphael Chapman
Raphael Chapman

keep lancer evo XI. how i would platform the new evo, is... its a plug in hybrid Right? so maybe have it alternate between a gasoline powered 4WD the lancer is known for, and an electric 4WD debuting on other models. when the Evo is in Gas mode, the power from all 4 wheels, (50/50), it will recharge the battery built for civilian use. Electric for civilian cruse, Gas for the Track, highway, or a dirt obstacle corse in the back woods. still, we want the lan evo's turbo 4 to be the primary power source, and the electric motors secondary. (take a hint from the R36 GT-R hybrid, porsche 918, McLaren P1, Ferrari LaFerrari, and 2015 NSX.)

dfschim
dfschim

Well they already did Lancer.  How about Colt, Arrow, Sapporo, Conquest, Talon or Laser?   Maybe Cordia, Starion, Galant or Eclipse?  As long as they stay away from Tredia and Diamante they should be fine.

gustjpl12@yahoo.com
[email protected]

No, they need to keep the Evo nameplate, it's a market emblematic approach!

Monsterized
Monsterized

PHEV Rally monster? Uhmm... I think the name Evo doesn't fit on it at all. Try something else.

-Mönst-

 

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