>   >  M Division Engineering Boss Wants M7, Should BMW Build One?

M Division Engineering Boss Wants M7, Should BMW Build One?

By |   |  
BMW's range has expanded greatly in the past decade or so, but in all that time there's never been an M variant of the 7 Series flagship sedan. A report from Autocar suggests that the decision to build such a car isn't the M division's call, as M engineering boss Albert Biermann says he loves the idea of an M7.
More on Motortrend.com:
"I would love to compete in this area of the market," Biermann told Autocar. "The money is just there to pick up."
While you may be thinking the Bavarian brand already has that market covered with the 540-hp, twin-turbo-V-8-equipped Alpina B7, Biermaan says that "an M7 would be a much different proposition to the B7." The Alpina lost in a two-way comparison test with the Audi S8, thanks in part to a somewhat laggy throttle response and feeling like the large, heavy sedan it is. Perhaps an M7 would offer a sportier ride to contrast the B7's explosive acceleration -- or better yet, give us both.
More on Automobilemag.com:
We have to wonder, though: does BMW need an M variant of the 7 Series? In a recent blog, editor-at-large Angus MacKenzie recounted a BMW press trip in which M engineers told him the 850CSi was too big and heavy to be an M car. Fast-forward 20 years, and BMW has slapped the M badge on practically everything else -- so why not the company's flagship sedan? Biermann told Autocar that an M7 isn't in the pipeline, however, as other projects, including an all-wheel drive system for the next-gen M5 and M6 and a possible M3 variant of the 3 Series GT, take priority. Do you think BMW needs an M7? Share your thoughts in the comments below.
More on Automotive.com:
Source: Autocar
52 comments
giallofly
giallofly

Of course they should.  Limited market, but I am sure there are those that can and will buy it.

TheClassicCarFactory
TheClassicCarFactory

An M7 would be a complete waste of BMW resources...the entire 7 Series represents little over 3% of production, and they already have the B7 every other year or so.....given how much weight and size BMW's models have gained, one wonders whether the M5 is still relevant - the ability to toss it around ended generations ago.


Now figure out how to wedge an M engine in the i8 and we have something to talk about.

Cédric Van Den Haute
Cédric Van Den Haute

I'd rather have them doing something like the Z4M coupe but it's only me, I am an enthusiast not the public now targeted by BMW

Seva25
Seva25

While I am sure that this car would sell relatively well, I think that slapping an M badge on a 7-Series would further dilute the appeal of an M car. Earlier engineers were right in telling Angus that the car needs to be lighter and smaller in order to carry an M. There is no rationale in having a rocket ship of this size or in having an S65 Mercedes, plus a regular 7-Series is already powerful and fast enough. These cars are comfortable cruisers not sports cars, so it would never be anything but a novelty in the market.

BoredwithanAbox
BoredwithanAbox

No. And I'll explain why. BMW is starting to get as ridiculous about these things as Mercedes. Every Merc model it seems has an AMG version and the AMG versions have Black Series versions. When we had only the M3 and the M5, it was good. They were rarer and that made them more special. The problem is that the 7 Series is not a driver's car. Yes, the 760i has a 6L twin-turbo V12 that cranks out 545 hp, But it is a car that one is driven in. A person who have the means to spend $200K on a car do not buy M cars. What's next BMW, an M badged i3?

Tracy Lee
Tracy Lee

@BoredwithanAbox The B7 is a drivers car, I've driven it. The new M6 Gran Coupe is the king of the stable for BMW. I work in Newport Beach California and there are allot of 100k-1,000,000.00 dollar cars every where. 760i is a dog compared to the B7. The B7 has a little bit of lag if you drive it comfort mode. The sport plus mode must be engaged to get rid of the lag. This will disengage the traction control and allow the twin turbo 4.4L to scream. I wouldn't expect a Fiat driver to know any better.... 

Seva25
Seva25

A home run of an answer.

Monsterized
Monsterized

A lighter hi-performance flagship that drives as hell and becomes as a character in any European action movie? Hell Yes!!

-Mönst-

titanium.tim
titanium.tim

BMW has the most efficient production line in the world for producing vehicles with many different options along the same line. This is just capitalizing on their ability to keep quality standards high while running a different vehicle with a different configuration down the same line. 


Good for them, they might as well exploited every niche that they can simply because no other manufacture is able to run a non-traditional assembly line like BMW.

However I am finding it hard to keep up with all the models. BMW now has a car of every conceivable size and type (and an M to go with each it seems).

planblove
planblove

It still boggles my mind that there's an M5 in existence and not an M7.

DERRECK
DERRECK

I Love the new CTS VSPORT 

DERRECK
DERRECK

A real M7 and not that Alpina and they better bring the horse power 

titanium.tim
titanium.tim

@Black Dynamite Online Between Toyota and BMW, I hope to see CF become more mainstream. Maybe Toyota will make a loom in Munich for BMW? Other than the engine, that 360 degree CF loom is the thing I like most about the LFA.

2011opinion
2011opinion

BMW needs to redo its 7 series.  Existing one is not worth of an M series.  Also BMW needs to refresh its 3 series have you seen the new C class ?

OfMyOwnAccord
OfMyOwnAccord

Ya know, I am surprised they never have done one. I mean, the S Class AMG has been around for a long while, and only now does it have competition from the S8. BMW, being the 'Ultimate Driving Machine', should've had an M7 generations ago. The fact that they don't want to must mean they're afraid of the S class and S8.

kid_dynomyte
kid_dynomyte

WOW......really. An M7. Well why not, the whole M philosophy was thrown out with the bath water when they made the X6/X5 M SUVs. To hell with it, Tesla is where my money is going.

Nobody
Nobody

So true.  These dinosaurs (BMW7, A8 & SL) are environmentally outdated.  The Germans are the only manufactures that continue to stuff V12 engines in their luxo bardges.  I agree Tesla is the new standard - efficient, stylish, and fast! 

LS7
LS7

Why doesn't the Ultimate Driving Machine doesn't have a SuperCar ???? Instead of thinking M7 They Should Develop and M1 successor...

hs001
hs001

They could make the M7 the most powerful BMW yet. V12, 650+ HP, under 3.5 seconds acceleration would make it invincible. However, BMW would need to shed weight, and thats probably the most difficult task they'll face. 

Tracy Lee
Tracy Lee

@hs001 The new 4.4 liter M engine will make more than 650 wheel horse power in 2016. This engine with Xdrive will do sub 3.5 sec 0-60 times on a 7,6 and 5 platforms.... you will see very soon. This motor and plat form will make its debut in the new M8..... 

General No Name aka Majors
General No Name aka Majors

Absolutely! And it needs a V12 with at least 625hp.  The 7 Series definitely needs to have a more performance oriented variant.  

tgrantwichman
tgrantwichman

If the M Division tunes the current V12, it'd make for a great new performance engine rather than using the 4.4L V8 and it would be a great S65 competitor, which there is currently none of.

mckillio
mckillio

@tgrantwichman  Or even just update the V12 to have the same tech (think hp/liter) as the current V8 it would be 606hp and 654lb-ft (Up from 535hp and 550lb-ft) if they gave it M class it would be 763hp and 684lb-ft, that would be some serious power and all from a silky smooth V12.  It would still need to lose hundreds of pounds either way though.  

Tracy Lee
Tracy Lee

@tgrantwichman No the V12 weighs too much. The 4.4 liter in 2016 will make 650 wheel horse power.

mr_president_36117
mr_president_36117

Enough is enough.  The 7-series sucks enough already.  It's too bloated and soft to even wear a BMW badge, let alone an M.  If they could add enough carbon fiber to shave say....600-800lbs off of that pig, then maybe it would make sense to someone.  Fast and big don't really mesh.  This isn't the NFL, it's motoring.  


The M5 already needs a diet.  And I hope that 4 wheel drive M5/M6 mess was just a sick joke Alex! :-)

corinthianz2006
corinthianz2006

they already have like 30 different models now, so hell, why not? build it

mustangfan1
mustangfan1

m7 wit  600hp 560tq  <underrated  hp n tq   than  put  on a  K&N DYNO  than  makes  720hp 640tq at 4350lbs

firevulture.99
firevulture.99

the 7 series has always seemed more of a boring vehicle to me, and an M variant could be just what the big bimmer needs.

LetsRace
LetsRace

The real question is why not? They already make sport tanks so why not make another one. The M division has really sold their soul.

BimmerWagon
BimmerWagon

No. M variant BMWs used to be very special. But now with the X5 M and X6 M, the letter M has been diluted quite a bit. 

pickupbroz
pickupbroz

yup.

the 7 series is the only good bimmer.

ATJ-V
ATJ-V

Of course they do. Audi has a car in this area. Mercedes has like 3. 


The original reason they didn't build one is because they thought it was too large and would tarnish the M image. With the X5 M and X6 M out there, it couldn't hurt it anymore

francyfimiani
francyfimiani

No, just replace the M7 with a production version of that BMW Pininfarina Gran Lusso concept. I'd rather buy that.

Nobody
Nobody

that's an idea! 

icuwit4iiii
icuwit4iiii

YES OF COURSE!!!! Its crazy that every vehicle in its line has an M version buts its flagship 7 series. They are making changes to its entire nomenclature system but for some reason has overlooked this vehicle. It never made sense to me to begin with but now even more so. AND FOR PETE SAKES MAN BUILD AN 8 SERIES COUPE BASED ON THE 7 SERIES SEDAN!!!!!

saunupe1911
saunupe1911

how much does Audi and MB profit from the S8 and S Class AMG variants? Let the numbers answer his question. I think general M fans could care less, just make sure that it's a great car.

icuwit4iiii
icuwit4iiii

@saunupe1911  You're not BMW fan thats why you feel that way......any BMW fan understands that this is small but well deserved change.

saunupe1911
saunupe1911

@icuwit4iiii @saunupe1911 I was referring to the purists that say the 7 series is too large to be an M car. But I agree that they should build, especially if its profitable.

yevin09
yevin09

An example of why M is slipping

projectbrembo
projectbrembo

Don't bother building an m7. Bmw already has the m6.

NineInchNails
NineInchNails

"....the 850CSi was too big and heavy to be an M car."

Yet, the current M5/M6/M6 Gran Coupe ALL weight more than the V12 850 CSi.



Mchicha
Mchicha

Its up to him is it not? He can build one if he wants, becouse Cadillac will have a DTS V

GTIRunner
GTIRunner

@Mchichaare you kidding me? I mean I love American too but im not sure we are on the same page.

Yoma
Yoma

@Mchicha DTS? DTS-V? Where do you get your information from? 10 years ago when the DTS was actually alive?

Seva25
Seva25

That was funny :-)

 

Social Feeds